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FEATHER & BONE Featuring a rich, romantic color palette, Feather & Bone is branded as a high-end stationery company that boasts elegant designs inspired by Gothic architecture. The logo mark features a feather intersected with a delicate bone that creates an ampersand. This mark plays on the name of the company and acts as a reference to the classic quill writing tool used to pen handwritten notes. The typography of the logo has a strong contrast between stroke weights to compliment the varying line weights of the mark. The patterns established through the project are utilized across all branded materials including the identity package and the presentation folder. The presentation folder was designed as a nod to a heartfelt letter one could receive in the mail that opens in parts to slowly reveal the pieces housed inside including a swatch book and a short company statement. A direct mail brochure advertises the Winter 2016 pattern collection—Lofty Luxury—and each page showcases a pattern and the architectural elements that inspired it.