GREENVILLE ZOO
A rebranding of the Greenville Zoo logo was needed to show residents of the Greenville area that the zoo has more to offer than just entertainment for families and children. At the time of the project, the zoo was establishing an elephant mosaic within the park in remembrance of the elephants that once called Greenville home. Friends of the zoo and local residents were encouraged to submit their own artwork for use in the mosaic making process. To build on this new and important feature of the zoo and to show a more sophisticated side of the Greenville Zoo, a mosaic elephant was created and utilized as the logo mark. The bright colors and animal shape would appeal to children but the more subdued tones and clean typography could draw in patrons who are not within the family demographic that the zoo was trying to expand upon. The typography of the logo is simple and clean but features some variation that offers a fun and friendly feel. The mosaic pattern is utilized across all branded pieces to maintain a strong brand identity.
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