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PORTFOLIO PHOTOGRAPHY ABOUT
KAFFEINE FIEND COFFEE To further the high-energy culture of the Kaffeine Fiend brand, a fun character was created and utilized across the packaging to maintain consistency and brand the different coffee brews. A bold, eroded font was used in conjunction with the fiend character to visually represent the high energy that comes from the excessive amounts of caffeine found within this product. A bright and vivid color palette is used to express the fun and energetic vibe of the brand. The packaging utilizes fun typographic treatments that detail the myth of the Kaffeine Fiend character and instructions for brewing the coffee. All body copy used within the packaging is branded with vocabulary that matches the extreme attitude of the company. The color palette was varied for each blend to help in shelf recognition. The character of the logo and packaging was expanded upon to create an amusing infographic that details the benefits of enjoying this coffee and promotes the brand in a fun way.