Pastry Strategy Session

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Each year pastry chefs across Walt Disney Parks and Resorts global properties and Disney Cruise Line come together for an all-day work session where they strategize for the next year and experiment with new products and techniques. Working in partnership with Executive Chef Stefan Riemer, branded event collateral and a multi-media video presentation was designed to inspire and engage the chefs attending the session. Interviews with each chef and filming in their locations were coordinated through a communication strategy that informed the chefs of the purpose of the video and what was needed of them and their teams. Hours of captured footage was edited down into an engaging and visually dynamic video that tells the story of how each chef inspires and develops their team and how they continue to develop themselves and move towards the future of pastry and baking. Photography support was provided for the event where the chefs in attendance sampled and discussed chocolates, learned about new products from partnering vendors, and were met with a special guest attendee, Chef Mickey.

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